From initial consultation we set out to identify and define clear goals and problems. Drawing insight from data revealing the real pain-points of people. Our aim is to build up a comprehensive understanding of the challenge presented and specific user needs.
Discovery encourages us to challenge our preconceived ideas of what the problem and solution might be. It helps us to extract the essence of business challenges and present solutions through well-considered and informed design systems and strategies.
We transition from identifying problems to providing possible solutions. We get creative generating concepts and ideas from research gathered. This phase is an explorative and iterative process filled with countless brainstorming sessions.
We like to keep our sessions judgment-free, where we welcome novel and unconventional ideas in order to accumulate unique perspectives. Our objective is to frame the right questions to get to the root problem and establish a user experience strategy.
Prototyping is worth a thousand words. We create rapid and rough tangible representations of our concepts & ideas in order to better develop and communicate them. Showing rather than telling can quickly highlight possibilities, opportunities, as well as limits early on in the creative process.
Rather than hypothesizing, design-decisions can be validated and put to the test. Investigating potential solutions to collect feedback. A key tool that helps us inspire new ideas to further improve and refine a solution.